Posts Tagged ‘marketing’
A subliminal message to ‘investors’ getting ‘educated’ [groan] about distressed US properties
That’s actually me under the cap … I got it from Neil Jenman with some other cool stuff when he visited Auckland a few years back to harass the local property spruikers and give some advice to buyers and sellers … I wear it with a chuckle. It reads DON’T SIGN ANYTHING … with Jenman’s […]
It’s raining Memphis!
… Memphis properties, that is. ‘Distressed’ or ‘bargain’ properties. Cheap cheap cheap!! A little while ago in ‘Safe investing means doing your homework‘ I mentioned that some members of the United Federation of Property Spruikers have moved onto shifting US properties to Kiwis and Australians. The exact commission structure (i.e. what’s in it for them) […]
When listing achievements, always use the third person …
One of my heroes was Peter McWilliams who taught me so much about life in general, and publishing in particular (along with my pal Roger Steele, on both counts). In 1991, Peter McWilliams published a terrifically practical and instructive book on publishing — Self-Publishing, Self-Taught … which he sold for US$95 — and that price point […]
Getting your brand into your customers eyes?
One of the books I read which changed the way I looked at the world was Vance Packard’s late 1950s The Hidden Persuaders — an account of how psychology entered the advertising industry. I recommend it. Funnily enough Bob Dylan recounted one of his NYC hosts telling him in the 1960s that the ‘high priests’ […]
I think I would die …
I think I would probably die of embarrassment if ‘property guru’, ‘internet marketing expert’ and spruiker Dean Letfus endorsed me as a ‘kindred spirit’ like this: Leave aside the Freudian slip of ‘In a pool of sharks I found Steve to be the “real deal” ‘ … (erm, you mean a REAL SHARK?) Dean’s humble […]
Yeah, why not have a sense of humour?
I just signed in (and out) of my vodafone account. Here’s the ‘thanks for calling’ screen… It’s all marketing. (How you feel.)
Cameron Brewer — a fresh face
I had the pleasure of Cameron Brewer‘s company at a looong lunch at the Auckland Club a while back — a gaggle organised by David McEwen. (Thanks again, David.) He’s an ebullient, engaging guy — and pretty clean-cut, it seemed to me. Just like his well-designed billboards, one of which I spotted yesterday. I may […]
Using your marketing ‘assets’
It’s OK! I’m not going to give the top ten tips for attracting more eyeballs to your website … this is just an example of good marketing, in my opinion. What worked. Well, sort of. It started at the East Village Takeaways (in Howick, not NYC, as my recent visitors from the East Village, New […]
A fragment …
This document fragment found itself to my office fax machine. At the top of the first page was a handwritten note … This is much too pointed… could even be inflammatory! TONE IT DOWN, please … don’t waste ‘straight-talk’ on this rubbery character. – M.K. [fragment begins] == D R A F T _ O N L […]
Hyperbole and puffery — that’s your DEFENCE?
Lawyers for fuel giant Shell facing misleading advertising charges have told a court in Wellington that claims in their advertisement for petrol containing an additive ‘designed to take you further’ were “hyperbole and puffery” and they didn’t expect anyone to believe them. (Source: Radio NZ News) RNZ Court reporter summarising Shell’s statement of defence: “The […]
Plagiarism as a business model
What’s coming up for discussion with the new media/old media/social media/internet marketing debate is: how important is ‘original material’? It’s an issue not just for the Rupert Murdochs of the world: original, quality content for news media — actually any media — is expensive to produce on anything like an ongoing and quality basis. It […]
Let’s head ’em off at the pass!
Even more on ad-blockers I was reading over at The Unofficial Apple Weblog, about a new extension for the Safari web browser which ‘cleans’ a lot of the extraneous material from around You Tube videos. Naturally, I’m not the only one annoyed by the ‘creativity’ You Tube’s owner/operators Google engage to interrupt my viewing pleasure. […]
You’re never too old, bro.
A great little New Zealand short film with a message … This is the extended and enhanced version of FROSTY MAN AND THE BMX KID which was written and directed by Tim McLachlan – one of the five finalists in the international YOUR BIG BREAK film-making competition run by Tourism New Zealand in conjunction with […]
More deceitful photoshopping
Ok I promise not to go on about this re-touching bizzo too much, but Gee Whizz, it’s so awful that Photoshop is being used to make girls and women feel inferior to fashion models that don’t even exist. Another disgraceful display from Ann Taylor — a brand I have no respect for based on this […]
