Posts Tagged ‘marketing’
Taking the pfiss out of John Key
Wow. The honeymoon is well-and-truly over: Here’s open comment that the NZ Prime Minister is routinely observed “fibbing, hiding something or not totally convinced by [his] own argument”. ‘How are the mighty fallen!’1 This is just as devastating, in a different way, as what a former NZ Herald editor said in John Key’s media whack-a-mole […]
Trust us …
No further comment necessary. – P
McDonalds putting their best foot forward?
I like this behind-the-scenes approach to marketing. Good on them. But I’ll never forget the author of The E-Myth Michael Gerber’s description of McDonalds food as “an acceptable level of mediocrity”. via Mashable
Hollow Man Matthew Hooton recites his creed
Featuring extensive quotes from National Party sources, Nicky Hager’s The Hollow Men: A study in the politics of deception exposed and excoriated a cynical, deceptive team of politicians, spin doctors, professional deceivers and behind-the-scenes, shadowy political donors seeking political influence and ‘policy for sale’ — some of whom, judging by results, are still very much […]
Why I use an ad-blocker (You must be kidding me @NZHerald)
I was using my non-ad-blocked Chrome web browser for something tonight and thought I’d just see what news was happening, so popped over the nzherald.co.nz You have got to be kidding me … Ridiculous over-the-top interruption marketing. Doomed to fail, in my opinion. – P Update: It certainly illustrates why I use AdBlock and Glimmerblocker […]
David. Clever, but kinda creepy…
Similar in concept to Kara (right) here’s David … Clever marketing. But kinda creepy. via Christina Warren
TV ‘ad hopper’ … um, yes please.
OK, so it’s not a one-sided argument, but still, put me down for one of these … the equivalent of AdBlock in my web browser: The disruptive technology at hand is an ad eraser, embedded in new digital video recorders sold by Charles W. Ergen’s Dish Network, one of the nation’s top distributors of TV […]
Setting a narrative: ‘aggressive’ ‘hostile’ ‘antagonistic’ ‘tabloid’ media
Fairly carefully thought-out impromptu comments? … Lost that loving feeling? John Key interviewed by Leighton Smith on his perceptions of change in attitude by ‘the media’. Immediately reported as: and this:
BYOB and self-direction
I don’t always agree with VC Fred Wilson, although I find him worth reading. He’s got this right: It’s one thing to build your business on the infrastructure of someone else. Publishers do that all the time (hopefully adding value). It’s quite another to be their poodle. Dependent. This is not just an ‘attitude’ thing. […]
A polite request from Plunderbund: ‘Please unblock our ads’
As we’ve discussed, a lot of web browsers (people not software) — including me — have installed ad-blocking software. In my case, I was driven to it by feverishly animated Air NZ ads on the NZ Herald website and whirling dervish property spruiker ads on PropertyTalk. So, look what I spotted following a search result […]
Negative credibility sux, eh @whaleoil? eh @dpfdpf?
We’ve discussed before Dan Gilmor’s concept of ‘Negative Credibility‘ — the idea that sometimes information can have an appearance of LESS VERACITY because of its source. Gilmor pointed to Andrew Breitbart’s exposé of the Weiner/underpants/twitter ‘scandal’ (triggered by Rep. Weiner accidentally tweeting a photo as a public reply when he meant to send a DM, […]
Simon Lusk in the headlines again!
Well, well. Just a few weeks after my mild curiosity-fueled questions about Simon Lusk (see ‘So, who is Simon Lusk?‘) he’s in the news. Again. TV3 News reports in ‘Secret minutes reveal split in National’s ranks‘: Leaked minutes of a National Party board meeting in March show major concerns over a party member who is […]
America, Land of Dreams
A shorter version of this Rosanne Cash song and video is being used as a US tourism advertising campaign. It does it for me. via Jeff Bercovici at Forbes.
Ouch
Negative attack is one way to diminish your rivals, but it’s not building a vision … “You have to campaign to govern, not just to win,” [Gov. Mitch] Daniels told Matthew Tully of The Indianapolis Star. “Spend the precious time and dollars explaining what’s at stake and a constructive program to make life better. And […]
Always try to be the one to write the contract
Those in the news media undertaking scrutiny of the New Zealand coalition government’s unpopular* state-owned asset sales/partial privatisation (your choice) programme will, naturally, look for ‘fish hooks and broken glass’ and clauses like this … and write headlines like Vernon Small’s Loophole allows sale of over 49pc A democracy depends on it. *I say ‘unpopular’ […]
