Posts Tagged ‘marketing’

Lowlife con-artist uses internet to fleece Kiwis

Good riddance to this lowlife who, according to the NZ Herald this morning, came to this country as a visitor and scammed Kiwis using his ‘knowledge’ of how to pull confidence tricks over the internet: Rogers, who is in his late-30s, was sentenced this week in the Napier District Court to 17 months in jail […]

Powerpoint makes us stoopid

I’m not a big fan of overcomplicated, dense Powerpoint ‘presentations’. I’ve seen them used as a crutch and overladen with bullet points and too much type. Looks like other people have reached the same conclusion… Like an insurgency, PowerPoint has crept into the daily lives of military commanders and reached the level of near obsession. […]

True or false doesn’t seem to matter to liars

This is a really good essay about dishonest argument — which is one of my bugbears, as we have discussed before. It’s about US politics, but many of the points apply to the business of selling as well. Salon’s Gene Lyons examines the tactics deceivers use — repeatedly telling bare-faced lies or claiming the exact opposite […]

Kieran Trass: last week ‘property guru’, this week ‘property genie’

Landing in my in-box this afternoon … A promotion for an upcoming ‘not another property seminar’ with Kieran Trass, fresh from his stint at the NZ Property Guru’s [sic] hard-sell roadshow … Starring Kieran Trass as ‘The Property Investment Genie’. Well! Knowing Kieran as I do, I might have plumped for a different imaginary magical […]

Sarah Palin: cashing in on the brand

Very interesting article by Gabriel Sherman:  “The Revolution Will Be Commercialized” on how Sarah Palin became a national industry and built her wealth, quickly, by seeing that there was money to be made … but serving out her term as Alaska’s governor wasn’t the way to get it. Nowadays, for both poles of the political […]

Of trumpets

In response to Perry’s comment: “Anyone who finds it necessary to self-proclaim their religious virtue should be treated with great caution” Yes Perry, I agree – your litmus test is useful. But context is everything. A “mask” of self proclaimed virtue in business (or, more accurately, SALES, like the spruikers we discuss here occasionally) can […]

So what do we think?

New Auckland Super City logo … . The logo for the new Auckland Council will be a red Pohutakawa encircled by a green koru circle. Not bad at all. It’ll get criticised, but personally, I like it and appreciate the elements of traditional native motif. (As you might expect with a blog called The Paepae.com) […]

Great graphic!

I don’t know anything about this event (click on the image to read a description) but the graphic just pulled me in. Great work! I don’t have any association with this event. I don’t know if the logo image is original to ‘Kim Knight – Qi Gong Instructor Auckland’ or not, but I like it.

Exaggeration not just limited to property spruikers

Have a look at this: Verizon Claims To Cover More Countries Than Actually Exist via http://consumerist.com Oops!

Get real about your Facebook ‘friends’ – Seth Godin

Recently I posted a video clip of Permission Marketing guru Seth Godin’s comments about ‘worthless’ social media networking in reply to a comment from Sarah (5nz.com) re fake Facebook friending. We’ve discussed this before. Remember the fortune-cookie? I’ve just seen a related clip (but still only 2 minutes) which expounds on the ‘giant cocktail party’ […]

Exposing a dangerous fraud

Wow! Straight-talking, clear writing like this is a welcome thing. I applaud it. Exposing manipulators, fakers and dishonest hucksters for what they are is a truly worthwhile activity. Reading this encourages me to keep after the weeds — native and imported — in our own back yard … in spite of the insults, threats and abuse […]

What the scammers rely on … Believers

THE BELIEVERS: How America Fell for Bernard Madoff’s $65 Billion Investment Scam by Adam LeBor It was in luxurious Palm Beach, by the manicured lawns and Olympic-sized swimming pool, that financier Bernard Madoff ravaged the world of philanthropy and high society he had strived so hard to join, vaporising the assets of charities, foundations and […]

Scarlett Johansson actualizing ‘Black Widow’

Returning to our occasional theme of the essentially derivative nature of art. If you recall, in January in a post called ‘Nothing new under the sun…‘ we discussed the serious inspirational debt the character of  ‘Black Widow’ in the comic series Ironman owed to the portrayal by Diana Rigg of  Mrs Emma Peel in the […]

Shaun Stenning: Monkey or Organ Grinder?

The recent flurry of legal threats (well, threats of threats, really) from Australian Geekversity internet marketing ‘guru’ and travelling salesman Shaun Stenning and local property spruiker Dean Letfus seeking to suppress negative comment about their joint activities (and, apparently, really embarrassing photos on Facebook) has got me thinking. Judging by accounts of Shaun Stenning’s unpublicised […]

iLearningGlobal ditches MLM, bemoans lack of leaders

This is too bad. I thought this best-teachers-in-the-world-on-video model (a la Buckminster Fuller) had some real possibilities. (Thank goodness for iTunes, iTunes U, TED talks, BBC, NPR and a zillion audio & video podcasts that distribute terrific material — a great deal of it free). The MLM structure (requiring a high monthly ‘spend’ from your ‘downline’) […]