Dan Conover: Advertising is not enough

Very excellent and insightful piece on the past and future of “news and advertising in the 21st century” by Dan Conover at Xark

What I’m challenging is the prevailing wisdom that because advertising shaped and subsidized journalism in the 20th century, the reinvention of journalism in the 21st century is simply a matter of re-balancing online ad rates with newsroom overhead. Those rates are lower because audiences have fractured and we’re never going to reverse that trend, so it follows that if your only revenue plan for producing original journalistic content is selling Web ads beside it, you’d better learn to make that content cheaper and more sensational than your already cheap, sensational competitors.

… and this bit is also good…

The future is not knowable, but let’s be clear about the lessons of history. The assumption that the future will look like the past is based on an illusion that time routinely treats with disdain.

Smart guy, good insights. – P

Facebook = ‘public’

And here is a ‘definitive’ answer from the Poacher’s Union Press Council …

Facebook ‘public’ says watchdog

27 February, 2011

The Press Council has rejected a complaint against the Herald on Sunday by a man upset a picture off the social networking site Facebook was used in print.

Api Hemara said the picture, run in a report last November that recounted the trial in the UK of a number of men who beat him up, had caused him distress because it was used without his permission.

He felt violated, first by the attack, then by use of the photograph.

Herald on Sunday editor Bryce Johns said extensive efforts had been made to contact Hemara and all of the information in the story was on the public record.

He had offered Hemara $150 for copyright.

In its decision, the Press Council said using a photo off the website was not a breach of its rules.

“Facebook is not a private space but a public sphere and the Press Council has cause, yet again, to remind users that despite the best intents of individuals, it is not easy and not always possible to protect privacy.”

NZ Herald (on Sunday)

It’s too early to read the ruling on the Press Council’s website (it hasn’t been uploaded yet), but it might be interesting …

Personally, I wouldn’t be put off by the Council’s ruling that the Herald or anyone else infringing my privacy “was not a breach its rules”. Pfah! “… it is not easy and not always possible to protect privacy.”

Reminds me of the title of a book my daughter read and enjoyed: And That’s When It Fell Off In My Hand.

“Oh dear,” the Press Council seems to be saying. “How regrettable you feel ‘violated’ and your privacy has been infringed — but that’s not against our rules.” (Assuming the HoS is reporting them correctly.)

Riiighht. (When does the campaign to infringe the privacy of individual members of (the self-regulatory body) the Press Council start? Now? Let me see … )

James Arthur Ray on trial for being a bully-boy

Personal development guru James Arthur Ray on trial for manslaughter in Arizona. (pic: Verdenews.com - click)

You may or may not be aware of the manslaughter trial under way in Arizona of personal development guru James Arthur Ray following the deaths of three people during/following a sweat lodge exercise on a pretty intense ‘Spiritual Warrior’ course led by Mr Ray.

Here is a document from the prosectors which forms part of their argument for the inclusion of an audio recording of the ‘Spiritual Warrior’ course as evidence of the build up of messages from Mr Ray to the participants and some of the extreme conditions he put them through in the lead up to to the sweat lodge, including confining them to a six foot circle in a desert for 36 hours without food and drink.

It attempts to answer the commonsense question: ‘If it was so hot and they felt so bad, why didn’t they just leave?’

Group psychology is part of the answer, and this document tries to show how the group and individuals in it were conditioned over a period of time. Cult-like obedience to the guru is a very powerful thing.

It makes awful reading, but read it. James Arthur Ray’s defence attorneys do not want this material set before the court. I think it’s highly relevant. Two extracts:

and

As-yet untested allegations by the Prosecution, but Gee, if true, it sounds really bad...

Full document available as a PDF (1.2MB) from the Arizona Supreme Court website.

It relates how James Ray described his ‘Spiritual Warrior’ training as an ‘accelerated learning program’. I’ve participated in plenty of those (including ‘Warrior training’ with a sweat lodge). As part of my training company, I’ve helped run genuinely accelerated learning teamwork and leadership programmes, and let me tell you, this one sounds nuts.

Anything that attacks individual sovereignty (i.e. choice) or this cult-like breaking down of people’s boundaries with the threat of shame and dishonour is bad — including the shitty little ‘Code of Silence’, ban on toilet breaks, and the Samurai Game, with James Ray ‘playing god’ — as described in the prosecution document (seriously, read it). It is manipulative and deceitful … and I don’t believe any good thing can come from it.

I’m all for challenge, especially in teams. I find them confronting, and I win some and lose some. (Sometimes I’m on ‘the learning team’ grmpf!) And sure, given the choice, I observe that some people will choose dignity over deliverance (but that IS their choice). Reading what the Prosecutors say was going on with James Arthur Ray’s ‘students’ (at $9,000 plus food and lodgings) makes me groan. The humanity. It looks like abuse of ‘authority’ and ‘guru-ship’. Deadly in this case.

I’m trying hard to give James Arthur Ray the benefit of the doubt, but I think like this potential juror, I’d be ‘de-panelled’ PDQ:

After [Yavapai County Superior Court Judge Warren] Darrow quizzed each of the eight [potential jurors], defense attorneys Tom Kelly and Luis Li singled out several potential jurors for extended examinations, focusing primarily on their search for bias against their client.
In one case, Li was able to ferret out prejudice in a woman who had a 22-year background in law enforcement.
If you were sitting there in Mr. Ray’s shoes right now,” Li asked, “would you want you on the jury?
The woman agreed she would not and was promptly dismissed for cause.
Verdenews.com

Yeah, he wouldn’t want me on the jury either.

Biggest lesson learned in ten years of blogging …

Some commenters and email correspondents have given me a (mildly) hard time for not leaping into Avenging-Angel mode and castigating the spruikers — the Shaun Stennings, Dean Letfuses, Steve Goodeys and Sean Woods of the world — more stridently and with more fire and damnation as ‘scam artists’, ‘criminals’ and ‘low-lifes’.

To some, it’s as if trying to see all sides of an, erm, disagreement about [allegedly] deceptive sales practices and a trail of hyperbolic claims and broken promises makes me some sort of, I don’t know, panty-waist. Hardly. The spruikers themselves aren’t thrilled with thePaepae.com either. (Deeply wounded emotionally, in some cases, apparently. Outraged. Oh diddums.)

My journalism training (and experience) has taught me to be careful: To always aim to be able to support my assertions. (But comment is free, right?) That’s one of the reasons for my ‘interweaving’ and ‘cross-linking’ which exasperates Matthew Gilligan so, also discussed here. (See? Can’t help myself.)

I know I can get a bit purple-prosey (word?) but I try to be fair. I try to give reasons for my statements. I even got a note recently from Shaun Stenning saying ‘you seem to have a good reporting angle’ … this followed some earlier communications from him of a different tone entirely.

So it was refreshing/confirming to read this about Heather Armstrong‘s lessons from ten years of blogging …

Heather Armstrong's blog dooce.com (click)

The biggest lessons learned:
“I don’t know if my children or my website have aged me more, but I’m willing to be[t] that my website has. I know so much more about what it means to be human and how human react to things. About impulses. What the last 10 years has taught me, the main lesson, is to first give someone the benefit of the doubt. To not believe everything I hear. Because so much has been written and said about me that’s completely untrue, to live with that, I don’t ever want to do that to anyone else. I started out writing about celebrities but I don’t criticize anyone on my website any more. I want it to be an uplifting place to be.”

via Marshall Kirkpatrick at ReadWriteWeb

Well, horses for courses, Heather, respectfully. Maybe I’ll feel that way in a few years?

source: usingenglish.com (click)

In the cross-hairs: low quality, low value websites

A comment today on the Is this how Shaun Stenning handles a request for a refund? thread implies the dissatisfaction with his snipr ‘product’ is widespread:

Re: SNIPRscam’ Hi, is anyone else in Melbourne/Australia interested in forcing a refund from Shaun Stenning for his Snipr scam? It seems that asking him nicely doesn’t work. I’ve also emailed the crew at Empowernet, who hosted the internet event he was spruiking at, but no reply there either. I’m asking them for a transcript of his presentation so I can take to ASIC as proof of his lies.
If we can get a few of us making a complaint, it would hold more weight.
Please email me at sniprrefund@gmail.com if you’ve been scammed by snipr as well.

I personally haven’t seen evidence to enable to me to fairly and robustly conclude ‘snipr is a scam’ as this poster and others claim — so I don’t describe it in those terms — but there are plenty of examples in discussion here at thePaepae.com of apparent customer dissatisfaction.

I guess the case is mounting against those who [apparently] hyperbolically over-sold such schemes. Where does the buck stop? Commenter ‘dragonsdread’ above, who is by the look of it, gathering unhappy Australian customer details, has apparently approached the promoters … what’s their liability, if any, for this situation, I wonder?

Of significance for the get-rich-quick-through-internet-marketing ‘industry’ (vomit) is this very recent announcement from Google that it is penalising ‘low-quality’ sites in search results:

Junk sites designed to suck people in to click on ads, your days are numbered. (Official Google blog - click)

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Does anybody else think the Ian Naylor/Shaun Stenning/Matt Stenning/Dean Letfus/Vince Tan-type internet marketing ‘enterprises’ might be affected negatively by this? MFA sites are in the cross-hairs.

I recall this quote from the twalk-branded er ‘document’ YouTube Traffic Thieves ‘black hat’ guide:

HOW TO MONETIZE THE TRAFFIC… 2 Made for Adsense websites

A simple page with ads from adsense work [sic] perfectly in any niche. Make sure you send traffic, people are not finding [sic] what they want in your page, but they may find the answer in the ads, if you know what I mean. For instance, make a video saying if you want to make money online come here. Send them to a page, where there is an article about making money online, but not any real information, just some general shit.

They will be unsatisfied, and they will see those google ads with MAKE 1000000$ [sic] in 3 days. They will click them. Simple as that. Of course you can use this with pay per action or affiliate programs, and adsense as well, this way you will combine your source of traffic.

It seems to me that is EXACTLY the sort of deceitful online behaviour (scam? Yes!) that Google wants to punish …or better put, to no longer allow its fine search engine to be a party to.

Good on them.

Christchurch earthquake

Gut-wrenching stuff.

If you want to help, donate to the NZ Red Cross relief efforts.

Sockpuppets everywhere

Oh dear. Even someone with an ‘official’ Facebook page and thousands of followers apparently feels the need to have a sockpuppet …

Read the story at Wonkette (click) ...if you care.

Yesterday, your Wonkette uncovered a private Facebook account registered to what is (or what was at one time) Sarah Palin’s private e-mail address. Last night, she took to her public Facebook page to refute its authenticity.

“On a side note, there’s always buzz about fake Sarah Palin Facebook and Twitter accounts. Please know that this is my only authentic Facebook account and SarahPalinUSA is my only authentic Twitter account. Pay no attention to the fake accounts and their fake messages.”

Which is a pretty convenient way of denying things without having to answer any questions about it. Why was “Lou Sarah” registered to her personal e-mail address, and why is the account listed as being friends with her brother and her cousins? Well, she’s not willing to comment to reporters on that. UPDATE: The “Lou Sarah” account has been taken down.

Now, look, it might just be that this was a semi-dormant FB page set up when Sarah Palin was less famous. [UPDATE: Nope, set up last year, apparently.]

But the fact/assertion that the page was [allegedly] “created for the sole purpose of ‘liking’ the actual Sarah Palin’s Facebook leavings”, if true, makes me vomit and speaks of the sort of devious sock-puppetry some of those I criticise have practised …

e.g. popping up pretending to be innocent bystanders/customers of my business appalled at my online ‘behaviour’ in calling out spruikers by name in a discussion forum (Slapper) or pretending to be their own ‘satisfied customer’ speaking up to defend the deceitful spruiker (i.e themselves) from criticism (Muffit). Or the fake person who popped up to defend Shaun Stenning and publicise his [alleged] large donations to charity and how he’s changed people’s lives with ‘the information and strategies that he has taught from stage’ (Jennifer).

In concert this is called astro-turfing (i.e. fake grass roots — a clever name, I think) … when done by individuals as in these examples, it’s just lying IMHO.

Help me see the reasonable side of what they’re doing with this fake voice.

Miracle escapes and sad fatalities

My family and I are feeling pretty subdued by the disaster in Christchurch.

Miracle escapes and sad fatalities. We humans are resilient and fragile (another paradox).

One can’t help but be positively impressed by the bravery and determination of some of the rescue workers … and co-ordinators/spokesmen, like Christchurch’s eloquent mayor Bob Parker.

These are big days for our country. This emergency really puts our minor grizzles and grievances in their place, as I said yesterday. (Sorry to recycle it.)

What matters

I texted some of my friends in Christchurch earlier this afternoon. There was a big earthquake there a couple of hours ago.

One of them, Mark, replying to my query/wish that he and his family are OK replied:

Yes we are
my office fell down while i went to get coffee
saw buildings collapsing before my eyes
will be a lot of dead people

Shocking! It puts our naval-gazing and trivial complaints, defensiveness or taking of ‘offence’ into perspective, doesn’t it?

I’m still worried about those I haven’t heard from yet. – P

+ UPDATE:  OK, all accounted for, but some relatives of friends of mine not completely clear.

There’s a death toll for this earthquake. Bad.

Paradox

I’m big on perceiving paradox and contradictions, quoting the already oft-quoted Walt Whitman from his Song of Myself:

Walt Whitman (1819-1892) Poet and very wise man, in my view.

Do I contradict myself? Very well, I contradict myself.
(I am large, I contain multitudes.)

I see this everywhere.
It’s OK.
And I acknowledge that if I reach for the comfort/licence of that philosophy (which I do) I must also allow it for others. I do so.

Today, thanks to Anu Garg, I’ve come across another insight from writer and philosopher Albert Camus (1913-1960) which speaks to me of our search for a simple consistency in all the wrong places:

Absolute justice is achieved by the suppression of all contradiction:
therefore it destroys freedom.

Right. Whew, that seems like a high price.

There’s a time when our drive to excise all injustice from a situation actually isn’t worth the candle. Sometimes we have to bear observing an ‘injustice’ or a ‘lie’, and for the greatest good of all concerned, let it go, and trust (hope?) that it will be balanced up later. Sometimes we have to compromise or negotiate.

A good friend of mine is transitioning out of an environment where she has been loved and treasured, and, because paradoxes exist everywhere, also been on the receiving end of whatever feels like the opposite of ‘loved and treasured’.
It’s painful at times, this life of ours, but love and conflict are better than apathy.* Our feathers get ruffled. That’s just how it goes.

My goal (not yours — you choose yours) is always to try to give my gifts in the best way I can, living as honestly as I can, but not stupidly or naively, and to encourage others to do the same. Sometimes that means ‘manning up’ and striding into conflict to try to set wrongs right, or sounding a warning (we discuss whistle-blowing here from time to time).

It doesn’t always have to be a battle though. I try to empathise with others, and to allow them their personal sovereignty and freedom.

Sometimes it means disengaging from a problematic situation … walking away. I try to do that without heat or confrontation, unless it’s strictly necessary, trying to remember that we’re all emotional children on the inside, no matter how well-developed our rational ‘be cool’ shell appears.

Although I do sometimes reach strong judgements (I call it ‘being discerning’, pah!) and sometimes come to discount others based on my perception of their actions, I’ve learned that people don’t always care for one’s opinion, so unless it’s actually asked for, why offer it?

‘You already know what you’re thinking. Listen and find out what they are thinking’ is good advice — and not just for negotiating situations.

However you treat people, you are, by so doing teaching them to treat you that way. Spooky.

* “Better to have loved and lost …” — Tennyson

A friend’s lament – from FB to newspaper

A new version of the clichéd reporter’s question: ‘How do you feel?’

This use of Facebook makes me uncomfortable. stuff.co.nz (click)

I don’t know the background, but I observed this morning that a young woman’s lament on Facebook about her friend’s death in a car crash was reproduced on a news website, along with a photo purportedly of the two of them from the young woman’s FB profile.

The car accident, described (accurately) as a ‘senseless waste of young lives’ happened over the weekend, with 7 young people in a 5 seater car which rolled and crashed … two dead, two injured.

Here we are Monday morning and some news reporters are (apparently) trawling through the survivors’ FB pages — as if that’s a development in the story? It seems a bit off to me.

LATEST: A young woman involved in a horrific early-morning crash yesterday has described the last moments she spent with her friend and how she waited with her “til the end”.

Then, the story quotes the survivor’s lament/farewell to her friend in full, except for a censored swear word.

Yes, I know, before you say it, I know this survivor’s FB page is open to ‘everyone’ i.e public, (for now) but even so, … it feels a bit like quoting from someone’s diary, doesn’t it?

A profile of John Gruber

If you’re a blogger, or interested, it’s worth reading this erudite guy’s thoughts … One of the things I like about John Gruber is his economy of language (‘not a single wasted word’) as I pointed out in my post last year Inspiring clarity of purpose from John Gruber.

Mark Webster interviewed John Gruber for the NZ Herald:
An interview with the Daring Fireball

As a long-time Apple user (fanboy? who, me?) I appreciate his sense of history and the evolutionary road the company and the gear has been through. Nothing’s perfect but I like the way he says:

“I’ve always been drawn to their computers but again – and I can only speak from my own personality; it just makes sense this way: I feel that people who don’t get it, who aren’t huge fans of Apple stuff, see people as ‘Apple fans’, but I just see it as ‘fans of a certain kind of attention to detail‘.

Yeah, it’s that, and an aesthetic, a certain tastefulness. MS has no taste.

How the smear works: Now Assange = ‘lothario’ … as a given?

Marcus Baram thinks he can just SAY this about someone — unsupported by evidence and with impunity. I'm not impressed with his journalistic professionalism. Weasel.

This super sleazy opening line from Marcus Baram (maybe we can blame his subeditor?) illustrates the lazy acceptance of a smear … or is he just trying to be a colourful writer? FAIL.

NEW YORK — A super-secret organization led by a white-haired, cold-blooded lothario that uncovers revelations exposing the wrongdoing of the world’s most powerful countries and companies is itself unraveling in a spiral of jealousy, recrimination and violent threats.

The WikiLeaks saga has more drama than the most compelling Hollywood thriller and a new tell-all book by the organization’s former second-in-command has all the makings of an in-demand script — and could prove to be useful fodder for the Justice Department’s case against the whistleblower organization.

In the wake of his public falling-out with WikiLeaks leader Julian Assange, Daniel Domscheit-Berg’s new book, “Inside WikiLeaks: My Time With Julian Assange at the World’s Most Dangerous Website” hits bookstores today. The book has been denounced by some WikiLeaks supporters, who claim that the author can’t be trusted since he was fired by Assange.

Domscheit-Berg, a German computer scientist who recently announced plans for OpenLeaks, which he claims will be a more transparent and politically neutral whistleblower platform, reveals:…

What a credulous creature some in the media can be (yes, I’m looking at you Marcus) in their simpleton’s gameness for ‘a new book published today says …’

I personally view a lot of the negative media clobbering of Julian Assange as indicative of feelings of inferiority … he makes them look wimpy … but, as noted elsewhere, I generally do try to steer clear of ascribing motives. Let’s just say, based on this breathless masterpiece, Marcus Baram’s journalistic professionalism “… is itself unraveling in a spiral of jealousy, recrimination and vapid, self-serving purple prose.”

Whatever the motives, ‘cold-blooded lothario’ Marcus Baram (how does that cap fit?) in this case looks like he’s just being a tool* of this aggrieved former WikiLeaks insider — now himself looking for some free publicity for his new book and his new website.  How’s this:

… Domscheit-Berg, a programmer known as “The Architect” and other key insiders defected from the group. He reveals that he took with him everything he had set up and installed during his time at the group and that defectors removed thousands of sensitive documents submitted to WikiLeaks.

Try that behaviour anywhere else you work (as well as smearing your former colleagues for cheap publicity/15 minutes of fame) and see how that affects your relationships… why don’t you try it, Marcus?

* Or a tool of a different stroke, as elucidated by a commenter at Huffington Post:

This guy is as bought by the CIA as Huff-Post is by AOL.

Worth reading

The Dirty Little Secrets of Search

David Segal writing in the NYTimes reveals the games some businesses play with search engines. Reminds me of the ‘last-week-horse-racing-this-week-internet-marketing’ snake oil salesmen … note what happened to them when JC Penney got caught and ‘punished’ by Google’s spam cop.

PENNEY reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm, SearchDex.

Had to happen: iPad approved for flight plans

From TUAW:

Click to read at TUAW

Jeppesen, the company that produces most of the paper and electronic “Jepp charts” used by pilots for preflight planning and inflight navigation, announced late last week that jet charter operator Executive Jet Management has received authorization from the Federal Aviation Admin-istration to use the Jeppesen Mobile TC App for iPad as an alternative to paper charts.

This says something about the reliability of the gear — and the battery? — doesn’t it?

It mentions a “rapid decompression test to 51,000 feet in altitude” … but gee, can you imagine Search & Rescue/recovery crews picking through the wreckage looking for an iPad? … nah, too horrible.

Kudos to Apple engineering. Remember this comment? Yup.

+
UPDATE: Great comment over on the TUAW stream (I can’t see a way to link to it directly)

Flyboy721 said:
I am an airline First Officer with a large regional airline and while Executive Jet is certainly not the first operator to have the iPad certified as an EFB, it will unfortunately not be nearly as quick and easy for the airlines to do the same. The FAA is notoriously waaaaaaay behind the curve when it comes to technology like such as this and is in fact even somewhat fearful of it as the FAA is filled with old geezers who barely know what a calculator is much less an iPad. Convincing airline management to buy thousands of the devices for their pilots is also another major hurdle. While not nearly as fearful of technology, their bottom line is always the almighty dollar. The only way airlines will adopt them in large numbers is first for the FAA to accept them and then they will have to be convinced that it will be cheaper for them to do this in the long run. On a brighter note, American Airlines has an active testing program for them and we can only hope it will be successful. As for my own airline, one of our fleet managers never passes up a chance to espouse to the powers that be the benefits of going to an EFB via the iPad. He has even done an analysis of the costs and the iPad definitely comes out ahead. But unfortunately, it has so far fallen on deaf ears.