From Techdirt

People Will Pay To Support Creators, Even When Free Is An Option

… The thing we noticed right away was that a lot of people were choosing to pay, even though you can download all the books for free. Almost half of all book downloads were paid, with most people choosing the default $5 per book—even when buying four or five books at once—and several going above and beyond, with a few even paying $20 for a single title.

Got any theories?

– P