image: modmyi.com (click)
I drifted into a discussion last night about smartphone attention.
A cited statistic ‘people look at their phone 150 times a day’ struck me as way over the top.
But others disagreed. One (obviously a pitiful, addicted soul) even sent me a link in support: An Attempt to Validate the 150x Per Day Number Based On ‘Typical User’. But I remain unconvinced.
In my mind there’s a distinction between compulsive checking (scratching an itch or feeding a habit) and responding to incoming communication or alerts like reminders or alarms.
But, that said, if we’re discussing online ads or mobile ads, attention is attention. Which is why I use Safari Ad Blocker, glimmer blocker etc. Shoot me.
My own ‘usage model’ is that sometimes I leave my phone in flight mode until midday — i.e. it won’t ring, and text alerts won’t, whether from people or robots like Twitter (which I use sparingly) — if I’m working on something, usually writing or editing.
The umbilical cord of mobile technology should be cut now and then. God knows the entanglements will find us again soon enough.
What’s your experience?
– P
I think 150 times a day is a bit excessive, and i would like to think that i do not look at mine that often. No doubt after reading this, i will find myself counting. If i get anywhere near that number, an intervention will be required.
I’ve just changed from Android to IOS and couldn’t believe the constant beeping and popups. A trip to the notification centre and I’m back into finding a “nice surprise” when I open an app rather than a demand for attention.
150 views – I’d believe it.
Yes, I’m VERY sparing with what I give permission to ‘notify’ me and how.
“Attention is the new currency” someone said. Oh yes.
– P
PS No views of the phone were harmed in the posting of this comment.