One of the books I read which changed the way I looked at the world was Vance Packard’s late 1950s The Hidden Persuaders — an account of how psychology entered the advertising industry. I recommend it. Funnily enough Bob Dylan recounted one of his NYC hosts telling him in the 1960s that the ‘high priests’ of psychology all worked in advertising.
BMW tried a new trick. (click to view video)
This video clip is about an experimental advertisement for BMW motorbikes which used a bright photographic flash through a stencil to imprint the company logo on the audience’s retinas.
Interesting (and effective?) when it was combined with a script that played a bit of a parlour trick on them.
Watch a mini behind-the-scenes-doco and the ad (below the fold)…
