Not an endorsement. Not product placement. Just what they use: Apple.

3 Comments »

• Craig says:

  4 February 2013 at 8:42 pm

  If you think there is not an conscience decision your deluded.

• Karaitiana says:

  5 February 2013 at 9:16 pm

  Largest screen in image Samsung? Glass/ LCD, memory and DRAM in iPhones and iPads Samsung? Not sure about MacBook Pro, but that’s likely to have Samsung components also isn’t it? By volume Samsung seem to be getting a better ‘not endorsement’ from this image.

  • Peter Aranyi says:

    6 February 2013 at 7:21 am

    Ha! Nice one. That’s one way of looking at it. Where would Apple be without Samsung components.

    Reminds me of the story of Dell and Asus I read at
    http://www.asymco.com/2012/12/07/the-real-threat-that-samsung-poses-to-apple/

    Asus came to Dell and said, “We’ve done a good job fabricating these motherboards for you. Why don’t you let us assemble the whole computer for you, too? Assembling those products is not what’s made you successful. We can take all the remaining manufacturing assets off your balance sheet, and we can do it all for 20 percent less.”
    The Dell analysts realized that this, too, was a win- win…
    That process continued as Dell outsourced the management of its supply chain, and then the design of its computers themselves. Dell essentially outsourced everything inside its personal-computer business—everything except its brand— to Asus. Dell’s Return on Net Assets became very high, as it had very few assets left in the consumer part of its business.
    Then, in 2005, Asus announced the creation of its own brand of computers. In this Greek-tragedy tale, Asus had taken everything it had learned from Dell and applied it for itself. It started at the simplest of activities in the value chain, then, decision by decision, every time that Dell outsourced the next lowest-value-adding of the remaining activities in its business, Asus added a higher value-adding activity to its business.