Yes, I know, I spend a bit of time hassling spruikers (and others) for their hyperbolic marketing claims — like this from Mr ‘get-rich-quick’ himself Dean Letfus:

After this week it’s “too late baby now it’s too late” to catch Shaun Stenning and I showing you how to generate genuine, sustainable cashflow fast. … Did you know that you could replace your income, no property, no mortgage, no products and no clients?

Oh dear. I’m not even going to bother to pull it apart.

But every now and then I come across advertising that seems wonderfully genuine. Like this:

… and the world seems a better place.

Thanks to fimoculous.com via Jason Kottke.

[Dedicated to A&S.]

The ‘making of’ video is worth watching too…